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What I Would Do If....... My Email List Was Full of People Who Weren’t Buying





Here’s exactly what I’d do if I had an email list full of people who weren’t buying:

Step 1: Revise the Funnel Strategy

The first thing I’d do is take a close look at the funnel strategy. Start by asking yourself:

  • Is your current lead magnet attracting the right audience?

  • Are you nurturing your subscribers with consistent, valuable content that leads them toward a purchase?

  • Does your email sequence address your audience’s specific pain points and position your offer as the solution?

Often, a free lead magnet (like an ebook or checklist) can attract people who are curious but not necessarily ready to buy. While it’s a great way to grow your list, it may not be the best way to ensure your audience is full of qualified buyers.

Step 2: Test a Low-Ticket Offer as a Funnel Entry Point

If your freebie isn’t leading to conversions, it might be time to switch things up. Instead of a free lead magnet, test out a super low-ticket offer—something priced between $7 and $12

Why a low-ticket offer?

  • It attracts qualified buyers who are willing to spend money, even at a small price point.

  • It sets the stage for higher-value purchases later because they’ve already shown they trust you enough to invest.

  • It helps you offset your marketing costs right away, creating a win-win for you and your audience.

Examples of low-ticket offers include:

  • A mini-course

  • A downloadable template

  • An exclusive workbook

  • A bite-sized version of your larger offering

Once someone makes that first small purchase, they’re more likely to keep buying—especially if you’ve provided value that leaves them wanting more.

Step 3: Focus on Nurturing and Building Trust

Just because someone buys a low-ticket offer doesn’t mean they’re ready to jump into your higher-ticket programs or services. That’s where nurturing comes in.

Make sure your email sequence is:

  • Educational: Teach them something valuable that positions you as the expert.

  • Relatable: Share personal stories or client success stories that show you understand their struggles.

  • Actionable: Always include a clear call-to-action (CTA) that encourages them to take the next step, whether it’s replying to your email, scheduling a call, or checking out a higher-ticket offer.

Step 4: Analyze and Adjust

No strategy is perfect right out of the gate. Monitor your open rates, click-through rates, and conversions to see what’s working and where you need to make tweaks.

  • Are your subject lines engaging enough to get people to open your emails?

  • Are your CTAs clear and compelling?

  • Are you targeting the right audience with your offer?

Marketing is all about testing and refining until you find what resonates with your audience.

WHAT NEXT

If your email list isn’t buying, don’t give up. Sometimes it just takes a few small adjustments to turn things around. Revising your funnel strategy, testing a low-ticket offer, and nurturing your audience with intentional, value-packed content can make all the difference.

I have created a free toolkit for common marketing roadblocks complete with what to do and chatGPT prompts to help you.


Remember: Your email list has so much potential. With the right strategy, you can turn those subscribers into loyal, paying customers who support your business for years to come. Let’s make it happen!

 
 
 

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